Sigstr, ZoomInfo and Fourteen More Compete to Perfect Their Pitches

INDIANAPOLIS–(BUSINESS WIRE)–Sigstr, a SaaS platform for employee email signature marketing, and ZoomInfo, the world’s most comprehensive and searchable B2B contact database, are announcing the launch of SDR Wars, a head-to-head sales development competition taking place March 13-22. The competition will pit 16 sales development teams against one another in a friendly competition to develop their sales development skills. The competition will take place bi-annually.

“Sales development teams are an indispensable link between the marketing and sales teams – they keep hard fought prospects moving through the pipeline,” says Sarah Harbison, Director of Sales Development at Sigstr. “Sales development reps spend countless hours calling and emailing sales leads, with little time left for professional development. SDR Wars is an effort to develop reps on-site, allowing them to sharpen their skills without the lost time of attending a conference.”

Throughout the month of March, participating teams will compete in a head-to-head, bracket-style tournament focusing on quality sales connections. The overall tournament winner will earn a trophy and bragging rights throughout the year.

SDR Wars will be moderated and emceed by Morgan Ingram, founder of The SDR Chronicles and Director of Sales Execution and Evolution at JBarrows Sales Training.

“I am fired up to be a part of the SDR Wars. I believe sales development is the focal point of anyone’s sales career and the SDR Wars will help elevate the game of sales development,” says Ingram. “The bulk of sales development is A/B testing to see what works, whether it’s through video, phone, email or social selling. We are building SDR Wars into a community that will push us to be 1 percent better every day in our jobs.”

Participating sales development teams include:

• Sigstr
• TINYpulse
• Terminus
• ZoomInfo
• Vidyard
• Salesloft
• Zoom.us
• Everstring
• Emplify
• MINDBODY
• Return Path

“It is my hope that SDR Wars will act as a tactical crucible. Sales teams will be free to employ a wide range of techniques; through trial and error, participating teams will learn which approaches work and which ones do not. The output of this competition will be immensely valuable for all B2B sales development teams,” says Justin Keller, Vice President of Marketing at Sigstr.

Additional team slots are still available. To enter your sales development team and possibly take home the SDR Wars trophy, visit www.SDRwars.com.

About Sigstr

Sigstr has reinvented corporate email signatures. By enforcing brand compliance in the signature and giving marketers the ability to insert dynamic call-to-action banners, Sigstr turns every employee in the company into a brilliant marketer that promotes relevant content to the right audiences, every time. Leading companies like Bluewolf, Terminus, AT&T, Act-On, and SendGrid use Sigstr to amplify the value of every email their employees send; from brand awareness and account-based marketing campaigns to recruiting and internal communications. Sigstr integrates with the leading marketing automation and sales enablement platforms to deliver unsurpassed targeting and analytics capabilities. Visit www.sigstr.com to learn more or connect with Sigstr on Twitter, Facebook or LinkedIn.

About ZoomInfo

Accelerate your growth with Zoom Information Inc. (ZoomInfo), an Inc. 5000 company. ZoomInfo’s Growth Acceleration Platformcombines the most comprehensive and searchable B2B database with integrated tools to help companies optimize sales and marketing effectiveness, jump-start growth, and maximize profitability. The continuously updated B2B database gives businesses access to direct dial phone numbers, email addresses, and professional background information. For more information, visit www.zoominfo.com or call 866-904-9666.