Narrow to Win: Jeanette Renshaw on Target Markets That Actually Convert
Jeanette Renshaw of GrowthX opened the Go-To-Market Summit with a bold truth: most founders aim too wide and sell to the wrong audience. In a high-energy, no-fluff session, Jeanette explained why getting ultra-specific about your Ideal Customer Profile (ICP) is the most powerful step a startup can take in its go-to-market strategy.