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Indiana has firmly established itself as a center for business innovation and cutting-edge entrepreneurship. Discover innovative leaders here.

By recognizing and cultivating key innovation traits, organizations position themselves to meet evolving market demands and outpace competitors. Learn more here.

The four main types of innovation are Product Innovation, Process Innovation, Business Model Innovation, and Organizational Innovation.

The 5 types of innovation in business are Product Innovation, Process Innovation, Business Model Innovation, Marketing Innovation, and Organizational Innovation

Indiana's in-demand businesses reflect the state's dynamic economic evolution and its focus on innovation-driven growth.

Indiana's in-demand businesses reflect the state's dynamic economic evolution and its focus on innovation-driven growth.

Early users can feel like validation, but that doesn’t mean you’ve nailed product-market fit. At the Elevate Ventures Go-To-Market Summit, speakers warned founders not to confuse compliments or pilots with real demand. From buyer urgency to budget signals, this post outlines the mindset and metrics that separate momentum from mirage.

In the early-stage startup world, visibility is no longer the challenge—memorability is. At the Go-To-Market Summit, experts like Wade Breitzke, Michelle Kidd, and Pat Rodgers revealed how emotional clarity, tailored messaging, and consistent content can cut through the noise. If your brand isn’t sticking, it’s time to rethink your approach.

Many founders assume early sales wins can be passed off to a new hire—but that’s a fast track to stalled growth. In this post, we unpack insights from the Go-To-Market Summit with leaders like Ian Illig, Jeanette Renshaw, and Wade Breitzke. From defining your ICP to building repeatable sales systems and messaging frameworks, this is your guide to turning founder hustle into a scalable Go-To-Market strategy.

Indiana has rapidly emerged as a powerhouse for innovation over the last five years, propelled by technology breakthroughs, large-scale funding, and more.

Indiana innovation is surging forward, propelled by forward-thinking public policy, world-class infrastructure, and so much more.

The group discussed the myth of the perfect GTM plan. There’s no clean playbook - there’s a willingness to test, a feedback loop that actually informs decisions, and the courage to say no to the wrong audience. Nolan guided the conversation toward a central theme: GTM success is not about the size of the budget, it’s about how tightly aligned your product, team, and messaging are with the market moment you’re in.