Tools

Put Your Money Where Your Mouth Is

Acting on your brand promise is a challenge because it requires change. This can mean answering the phone in a new way, introducing a new logo or restructuring your organization to live up to your brand promise.

This is the third article in a four-part series on branding.

Acting on your brand promise is a challenge because it requires change. This can mean answering the phone in a new way, introducing a new logo or restructuring your organization to live up to your brand promise.

Make change as painless as possible by setting clear goals and systematically monitoring your progress. Some goals during this phase of your brand-management process might include:

  1. Appointing a brand steward.
  2. Creating a consistent system for logo and message usage.
  3. Writing a strategic action plan.
  4. Implementing key initiatives to communicate and strengthen the brand.

To read the full article click this link: http://edwardlowe.org/put-your-money-where-your-mouth-is/

Featured News

Categories

Related Press & Insights

  • Blog

    Inside the GTM Trenches: Real Lessons from Vanta, RISE, and Alloy Partners

    The group discussed the myth of the perfect GTM plan. There’s no clean playbook - there’s a willingness to test, a feedback loop that actually informs decisions, and the courage to say no to the wrong audience. Nolan guided the conversation toward a central theme: GTM success is not about the size of the budget, it’s about how tightly aligned your product, team, and messaging are with the market moment you’re in.

    Read More
  • Blog

    Make Them Feel Something: Wade Breitzke on Brand That Cuts Through the Noise

    Wade introduced the idea that early-stage branding doesn’t need to be expensive, but it does need to be intentional. Your identity should match your promise. Your tone should match your customer’s worldview. And your visuals should match the level of clarity you want people to associate with your company.

    Read More
  • Blog

    Founder-Led Sales That Work: Ian Illig’s Playbook for Repeatable Revenue

    Ian Illig of Stompbox brought high-speed energy and tactical precision to his session on founder-led sales. Ian showed attendees how to translate a strong ICP into an actual sales strategy that doesn’t rely on luck or charm. Instead, it’s built on thoughtful structure, tight messaging, and an empathetic approach to outreach.

    Read More