How to Identify Your Brand

More than marketing: Branding attracts workers, sets direction.

This is the first article in a four-part series in which you’ll learn the four steps to building your brand: identifying your brand, articulating your brand promise, acting on your brand and measuring success.

What brand?

Do your audiences — customers, employees, peers — know your company’s unique value? Do you promise customers they will receive that value in every contact with your organization? If not, it’s time to do some branding work.

Branding can help you:

  1. Market to the right people — the ones who value your “brand promise” (what your company stands for).
  2. Attract the right employees who fit in with your corporate culture.
  3. Make the right products or offer the right services.
  4. Plan your strategic direction.

To read more about how you can improve your brand, click on this link:​