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INDIANAPOLIS (WISH) – Each and every Saturday, WISH-TV highlights a local company together with our partners at Indiana Grown.

This week’s guest is Matt Rubin, founder of True Essence. Rubin talked with News 8’s Brenna Donnelly about the idea that inspired the company, how its model helps reduce water use and the partnerships True Essence has formed.

More information about True Essence can be found on the company’s website. Its products are available at the SoChatti tasting room located at 1125 E. Brookside Ave.