Indy Online Farmers Market Acquired

INDIANAPOLIS – Indianapolis-based Market Wagon LLC has acquired FarmersMarket.com, also based in Indy. Market Wagon, which has a similar online market in the Evansville area, says it plans to rebrand the online farmers market and expand the concept to other cities throughout Indiana.

FarmersMarket.com launched in January 2016 by Greenfield-based Husk LLC. Former Husk Chief Executive Officer Nick Carter co-founded Market Wagon with Indianapolis entrepreneur Dan Brunner and recently opened the Evansville online market. The company plans to add up to 10 jobs throughout the state in 2017.

Financial terms of the acquisition were not disclosed. Market Wagon has acquired the entire online business, including the proprietary technology developed for the e-commerce platform, while former Husk shareholders will retain the FarmersMarket.com domain name and brand.

“I learned quickly while trying to grow FarmersMarket.com that an online farmers market faces as many logistics challenges as it does technological ones,” said Carter. “That’s what excites me about the partnership with Dan. Market Wagon blends my technology career with my passion for local, farm-raised food.”

Brunner is the former vice president of grocery solutions for Kiva Systems, which Amazon acquired in 2012 for $775 million.