September 22, 2020
INDIANAPOLIS – Lumatic Imagery, LLC, a photography management technology startup, today announced it received $600,000 in investment from institutional investor Elevate Ventures and a number of angel investors.
Founded in 2016 by Tyler Hromadka, Lumatic’s platform features intuitive photographer-booking and crowdsourcing tools to help organizations effortlessly capture event photos and team headshots year-round. It’s designed to help groups build audience engagement and showcase employer branding.
“Lumatic is based on what I learned as a professional photographer,” said Hromadka. “After shooting for large and small organizations, I saw the same trends holding groups and organizations back. Engaging photographers one event at a time to try to capture ‘the perfect shot’ is often cumbersome. Also, groups miss opportunities because their photos are stuffed away in a folder where they sit unused for years. Lumatic solves these problems.”
Lumatic sets itself apart by helping groups build their annual photography plan, determining what they want to capture, and by which means. Then, the platform executes their plan, engaging Lumatic’s network of freelance photographers and easy-to-use crowdsourcing tools to capture authentic imagery. Photos are professionally edited for magazine-quality results and delivered on the platform for the group’s entire team to access. Lumatic currently serves 150 organizations across the country.
In the last month, Lumatic hired four team members, bringing its full-time staff to eight. With sights set on significant growth in the next year, Lumatic projects another round of strategic hires in coming months for positions in sales, marketing, customer success and software development, including a current search for a lead software engineer.
“I’m struck by the difficulty organizations of all types have to keep a unified image,” said Mark Gramelspacher, entrepreneur-in-residence at Elevate Ventures. “It’s not necessarily the lack of desire by corporate and marketing leadership but rather the lack of elegant and easy-to-use solutions. The Lumatic platform is one solution for building and keeping a consistent, high-quality, professionally-curated image. Its early validation by a variety of organizations appears to be a solid indicator of a good future for the company as people learn more about the platform’s capabilities.”
“To me, the investment from Elevate Ventures means two things,” said Hromadka. “First, it means the ability to hire the best team and grow more aggressively within our niche and into new markets. Second, it’s incredibly humbling to grow from a sole proprietor into the leader of a fast-growing startup, and even more so to have the backing of such impactful investors. It’s recognition that we’re solving a key client problem and expanding our roots in the right place.”