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Photography Management Startup to Expand

September 22, 2020


INDIANAPOLIS – An Indianapolis-based photography management startup has announced plans to expand operations. Lumatic Imagery LLC has closed a $600,000 investment round and says it will use the funding, as well as state incentives, to secure office space in Indy and add more than 100 jobs by the end of 2024.

The company has created a software platform designed to help businesses book professional photographers for events and headshots through a network of freelance photographers throughout the country. The platform also helps groups crowdsource and leverage photos taken by members and event attendees.

“Indianapolis is a vibrant city, full of potential. We’ve watched the city blossom over the years, and fully believe this is the place for us,” Tyler Hromadka, chief executive officer of Lumatic, said in a news release. “When I look into our community, I see Hoosiers working hard, every day, to build amazing things – fostering a ‘grow where you’re planted’ mentality. That hard work is the foundation for greatness, and Hoosiers are who I want on my team.”

The funding round was led by Indianapolis-based Elevate Ventures with participation from various angel investors from throughout the state.

Lumatic currently has eight full-time employees, including four who were hired in the last month. The company is currently hiring for a lead software engineer and has plans for another round of hires in the months to come for positions in sales, marketing, customer success, and software development.

The Indiana Economic Development Corp. has offered Lumatic up to $1.1 million in conditional tax credits, which the company will not be eligible to claim until Hoosier workers are hired for the new jobs.