August 21, 2018
WEST LAFAYETTE – A frozen yogurt startup founded by a group of Purdue University students will this fall open its first self-serve kiosk on the West Lafayette campus. FroYo XPress, which features all-natural, dairy-free frozen yogurt products, aims to provide convenient, healthy alternatives to traditional desserts. The automated, self-serve kiosk will be located at Purdue’s Third Street Market and provide feedback to the startup about customer and retailer satisfaction, according to the university.
FroYo Xpress was founded by Purdue seniors Aarti Panda, Henry Berkemeier, and Marek Davis. The company has received more than $33,000 in seed funding. Berkemeier says they are currently manufacturing and preparing for the big launch in late September.
“Ultimately what is going to make us succeed is a better customer experience,” Davis said. “Other kiosks do not provide the interactive, self-serve experience that our kiosks can. Choosing 100 percent all-natural, dairy-free frozen yogurt allows us to ensure that all consumers may enjoy alternatives healthier than traditional desserts in the current marketplace.”
Berkemeier was a guest on the INnovators with Dr. K segment on Inside INdiana Business with Gerry Dick last October and said another goal of the company is to reduce the overhead costs typically seen in brick-and-mortar frozen yogurt retail locations.