48 Guerrilla Marketing Tips from Top PR Pros

Most founders build their data room too late. From real investor checklists to naming conventions that build trust, Matt broke down exactly how and when to prepare your data room and why doing it early isn’t just smart, it’s strategic.

If your deck and your model tell two different stories, investors notice... and not in a good way. Ben Pidgeon laid out a clear roadmap for aligning your narrative and numbers, building investor trust, and avoiding credibility-killing red flags. If you’re raising capital, this one’s a must-read.

Fundraising isn’t just about the pitch; it’s about the paperwork. Attorney Audrey Wessel unpacked the legal essentials every founder should know, from term sheets and SAFE pitfalls to red flags in your docs that could scare off investors. If you’re raising capital, this one’s a must-read.