Pitch Prep Material

Indiana's in-demand businesses reflect the state's dynamic economic evolution and its focus on innovation-driven growth.

Indiana's in-demand businesses reflect the state's dynamic economic evolution and its focus on innovation-driven growth.

Early users can feel like validation, but that doesn’t mean you’ve nailed product-market fit. At the Elevate Ventures Go-To-Market Summit, speakers warned founders not to confuse compliments or pilots with real demand. From buyer urgency to budget signals, this post outlines the mindset and metrics that separate momentum from mirage.