The Key Drivers for SaaS Success

SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:

  • An intro to SaaS metrics
  • Unit economics
  • LTV and churn: An in-depth look
  • Variable pricing axes
  • Months to recover CAC
  • The primary unit of growth: Sales
  • Understanding public SaaS companies

To review the presentation, click here: