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iWorld Australia Inks exclusive ANZ distribution agreement for Edwin, the world’s first Smart Duck. 

Edwin has the classic look and style of the iconic Rubber Duck, but features innovative technology for your child to learn, play, sing and dream with Edwin.

Edwin brings a personality to learning with fun interactive experiences for ages newborn and up, melting hearts with his soft touch, adorable quack and glowing charm. Utilising SQUACK™ Technology, (motion-based interaction and BLUETOOTH® wireless connection with a mobile app), a child will instantly connect with Edwin. By tapping, turning, and tilting Edwin, children will guide the animated character on one of his many adventures and explore challenging educational games designed for every developmental stage.


• Night Light – Improve sleep habits with Edwin’s app-controlled sound soother and nightlight.
• Thermometer – Make bath time safe and fun with Edwin’s waterproof speaker, thermometer, and bath time app.
• Bluetooth Speaker – Give your child a safe place to learn and play with original songs, stories, educational games, and more in Edwin’s interactive apps. (Apps updated every month)
• Sing-Along Songs – Edwin’s built-in speaker allows him to make sounds during game-play and sing-a-long with original animated Edwin songs that teach kids about bath time and more!
• Interactive Stories – Tap, tilt, and toss Edwin to help him solve puzzles, play games, and sing-along with your favorite songs in free apps available.
• Hands On Learning Games – Play games and solve puzzle without ever touching the screen! Edwin combines learning and game-play in an all new way
• Includes : Charger, USB Cable & Wall Plug

Whether playing one of Edwin’s popular original sing-a-long songs or learning to read with one of Edwin’s many adventures, Edwin’s capabilities and content will evolve as your child develops and grows.

Earlier this year, the Toy Industry Association (TIA) identified the top toy trends for 2015 and beyond – these include strong growth in educational toys offering “smart play” opportunities, continued integration of technology, and an upswing in aquatic-themed playthings. Edwin the Duck is on the cutting-edge of these themes, but his appeal is timeless – the charm of the rubber duck meeting the motivation to make learning fun.


The team at pi lab believes in the power of imagination. We invent product experiences that transform the way children and families learn because we are inspired by the fun and joy we discover from the creative process.

Edwin the Duck will be priced at $149.95 RRP (AUD) and stock will be available early December 2016


Edwin The Duck