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November 5, 2016

Upper Hand Inc., the leader in cloud-based sports software and business services, today announced that the company has launched an Advisory Board comprised of some of the most respected professionals in technology and retail, and partnership leaders in the sports industry. The board will provide Upper Hand with valuable perspective on emerging technology and partnership opportunities, retail expertise in sports and feedback on Upper Hand’s software, customer service and market growth strategies.

Upper Hand CEO, Kevin MacCauley, has worked with the Board of Directors to build the Advisory Board and said, “We are thrilled at the support and dedication we are seeing from Advisory Board members. With so much experience and knowledge in the room, I know great things are ahead for Upper Hand’s growing sports management platform.”

Former Finish Line President and COO, Steve Schneider is among the six Advisory Board members. “This software is filling a gap in the sports-tech industry that will launch sports into the future. As a member of the Advisory Board, I am excited about the opportunity ahead for this young company, and I am happy to work with them during these critical stages of growth,” explained Schneider.

Upper Hand is the leader in simplifying front and back-end office tasks for sports businesses, providing cutting-edge marketing tools and offering business intelligence that enables unsurpassed performance for its customers. Customized software and pricing are fit to each individual’s sports business needs with the objective of helping every customer grow their business. Upper Hand is proudly headquartered in Indianapolis, Indiana.

Inaugural members of the Upper Hand Advisory Board:

Larry Sablosky – Finish Line Founder, Former Senior EVP
Steve Schneider – Finish Line, Former President and COO
Don Courtney – Principal at eBricks, Sits on Board at SmarterHQ
Galina Malyovanny – Partnerships at Youtube, Former Global Partnerships at GooglePlay
Scott Smith – Director of Partnerships at Luxottica
Kevin Healy – Principal at the Jock Shop, Former Reebok Executive
Rod Feuer – Former COO at Signpost.com

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